Tracking Success: more than our tagline

Many of you may have noticed a new tagline for STOP, Tracking Success. The rollout of our tagline is an important step toward actively communicating our commitment to you, our customers, and your clients.

Tracking Success takes on many meanings for STOP. The obvious correlation is our products and how they provide the best tracking, which in turn creates higher levels of client accountability and community safety and, ultimately, resulting in successful programs. But our tagline also shows STOP’s commitment to the success of your clients. VeriTracks includes many functions that can help you effectively track clients and their successful completion of a monitoring or community supervision program.

Also, using GPS or RF monitoring has shown better compliance by clients, allowing for more success in their lives as well. We want to highlight these successes and show how our products and services make your people and programs successful. A major initiative for our 2010 Training Institute was the introduction of evidence-based practices using our products and services. This was only the fist step in showing participating agencies how to highlight their successes with GPS and RF monitoring.

Tracking Success and its correlations will take on a more prominent role in our communications with you. Our tagline is part of STOP employees email signatures, marketing materials, web site and most pieces distributed to current and future customers. Its prominence in our communications allows us to reinforce our commitment to success programs, customers and clients.

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